Hi, I'm Will.

I'm a product designer based in the SF Bay Area.

I'm currently at Samsung Electronics, building experiences for digital products used by millions of people every day.

Samsung TV Plus
PRODUCT

Samsung TV Plus

Native Samsung ad-supported streaming service with over 100 free virtual channels of content. Available through Samsung TVs and Galaxy phones.

Samsung Health
PRODUCT

Samsung Health

Expanding Samsung's Health services across devices.

Samsung Universal Guide
PRODUCT

Samsung Universal Guide

Universal Guide allows users to access content across all available sources in one place. Many of the patterns developed for this product were adopted by the Samsung TV Plus app.

Mobile and Wearables
CROSS-DEVICE EXPERIENCES

Mobile and Wearables

From concepts to implementation.

Luna Design Language
DESIGN LANGUAGE

Luna Design Language

I created and drove the development of a brand new design language for 2020 TVs. This new language focused on a content-first strategy (rather than apps-first) to create an immersive, cinematic, and seamless user experience.

Contact me

Get in touch